We learned that nearly 80% of people that join a gym in the beginning of the year quit within five months. So we created a 5-month fitness plan where each stage is represented by a different layer of a nesting doll, keeping the benefit of working out right in sight. The dolls carry a flash drive within their last layer featuring the member’s customized workout plan.
We
learned
that
nearly
80%
of
people
that
join
a
gym
in
the
beginning
of
the
year
quit
within
five
months.
So
we
created
a
5-month
fitness
plan
where
each
stage
is
represented
by
a
different
layer
of
a
nesting
doll,
keeping
the
benefit
of
working
out
right
in
sight.
The
dolls
carry
a
flash
drive
within
their
last
layer
featuring
the
member’s
customized
workout
plan.
